About Me.
I'm a native New Yorker, born and raised on Long Island.
During my childhood and teenage years, I trained to be a professional dancer and attended NYU's Tisch School of the Arts. After a career-ending injury changed my plans, I pivoted my goals in true dancer fashion.
For more than a decade, I've worked as a writer and creative lead across many different industries: fashion, technology, pharma, and my first love: dance and the performing arts.
Brand experience.
2015-Present
Broadway World
Freelance Dance Journalist
Cover dance performances, interview artists, and write reviews.
2022-2023
CLEAR
Copy Director
Led the copy team and all brand messaging efforts across platforms, including digital, sales aids, and in-airport signage.
Developed creative campaigns across web, email, and in-person.
2021-2022
TBWA\WorldHealth
VP, ACD
Led all copy deliverables for two global healthcare brands, including digital, experiential, and print.
Launched a new rare disease brand with a full rollout.
2015-2021
imre
Associate Creative Director
Led all copy deliverables and served as the creative lead across 10+ brands, ranging from consumer to pharma.
Managed a team of copywriters and freelancers.
2013-2015
Hudson's Bay Company
Copywriter
Wrote product, promotional, and web copy for Lord & Taylor and Saks OFF 5th.