I'm a native New Yorker, born and raised on Long Island.
During my childhood and teenage years, I trained to be a professional dancer and attended NYU's Tisch School of the Arts. After a career-ending injury changed my plans, I pivoted my goals in true dancer fashion.
For more than a decade, I've worked as a writer and creative lead across many different industries: fashion, technology, pharma, and my first love: dance and the performing arts.
Freelance Dance Journalist
Cover dance performances, interview artists, and write reviews.
Led the copy team and all brand messaging efforts across platforms, including digital, sales aids, and in-airport signage.
Developed creative campaigns across web, email, and in-person.
Led all copy deliverables for two global healthcare brands, including digital, experiential, and print.
Launched a new rare disease brand with a full rollout.
Associate Creative Director
Led all copy deliverables and served as the creative lead across 10+ brands, ranging from consumer to pharma.
Managed a team of copywriters and freelancers.
Hudson's Bay Company
Wrote product, promotional, and web copy for Lord & Taylor and Saks OFF 5th.